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Despite projections of 120,000+ combining ticket and non-ticket holders, significant pre-game activity, and their exclusive taste testing events at this year's Super Bowl XLII celebrations - the principals of CRUZ del Sol Tequila (CRUZ Tequila) have remained focused on the launch of their premium spirit. As a result, CRUZ Reposado that has been kept in oak casks and made with 100% pure blue agave is capturing attention at a national level.

Scottsdale, AZ (PRWEB) January 30, 2008 -- Despite projections of 120,000+ combining ticket and non-ticket holders, significant pre-game activity, and their exclusive taste testing events at this year's Super Bowl XLII celebrations - the principals of CRUZ del Sol Tequila (CRUZ Tequila) have remained focused on the launch of their premium spirit. As a result, CRUZ Reposado that has been kept in oak casks and made with 100% pure blue agave is capturing attention at a national level. "To build on our success to date, CRUZ Tequila has added Mark Kerns and Mark Crisler with the Trellis Wine Group to our team, states Joseph Pep Katcher, President of CRUZ Tequila. "Their proven track record's in national brand development and new product launches for premium wines and spirits, has and will continue to make a positive impact on our business."

When you take your business seriously it shows. "Compliance with unforgiving regulations, attention to detail, and their commitment to crafting an extraordinary spirit is what we admire about the CRUZ Tequila family," adds Mark Kerns, Managing Partner with the Trellis Wine Group. "Just as true champagne can only be made in Champagne, France - true tequila can only be produced in the sanctioned tequila producing region of Mexico and must meet their stringent regulations."

Another key characteristic of businesses and their successful brands is the type and amount of research they complete prior to launch. "We have spent thousand's of values hours on research and development that has focused on our goal of 'Redefining Premium Tequila' and the sophisticated connoisseurs of today are telling us that it has paid off," remarks Todd Nelson, Vice President of CRUZ Tequila. "Although the CRUZ Tequila family plans to enjoy Sunday's legendary game - the focus on our goal is the one thing that will continue long after Super Bowl XLII."

To learn more about the Trellis Wine Group and their offices in Arizona and California, please view their website at: www.trelliswinegroup.com

To learn more about CRUZ Tequila and their quest to redefine the premium tequila market with their innovative spirit, please visit their website at: www.cruztequila.com

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