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Madison, WI (PRWEB) June 24, 2008 -- A growing population of Web publishers and online communities are demanding more efficient ways to diversify and monetize Web properties. Website publishers are looking beyond traditional advertising models like AdWords and banner ads for improved ways to generate revenue. Incentive-based CPA advertising has emerged as a proven, albeit time-consuming, alternative to monetize audiences. CPALead has unveiled new tools to automate the operational processes, revolutionizing this highly profitable advertising segment by providing Websites with effortless access to high-converting offers.

"CPLead has created a virtual rewards system that stimulates user activity and website profitability," says Kevin Golob, V.P. of Business Development of CPALead. "Previously, it was labor-intensive to manage CPA ad offers like short surveys or email sign-ups. The manual labor of adding and removing offers, updating user accounts, and handling customer service issues typically offset the profitability of running the incentivized offers. Our new tools automate every process needed to run incentivized advertising successfully on any type of website, online game, or social application."

Allowing publishers and community owners to pay visitors, players, or members in virtual currencies goes beyond simply increasing site revenue. Earning virtual credits instead of purchasing them allows larger audiences to gain access to premium site content and participation points. This enables the website to attract and retain a larger audience, and more importantly monetize cash-poor visitors or members without compromising site revenue, aesthetics, or the in-game economy.

CPALead has released two new tools to help automate the CPA advertising model:

Active Survey Display Tool - This is a customizable and scalable widget that displays all available advertising offers running on the CPALead network. The offers update in real time. Publishers have the ability to remove offers manually and customize descriptions to maximize conversions within their unique target audience. An integrated help ticket system enables users to directly contact CPALead with questions, so publishers are never bothered with emails about non-converting offers. The tool automatically geo-targets users and provides helpful tips for maximizing conversions.

Survey Post Back Tool - This tool is the communication link between the CPALead network and the Website. It ensures that a user does not complete the same offer twice by automatically removing it upon completion. The tool alerts the user the moment an offer has converted via a ping. The dynamics of the tool allow the user to participate in more offers while investing less time by leaving the offer immediately upon conversion. Users do not have to check their payout balances repeatedly waiting for conversions to be applied. All payout totals are displayed in real time directly on the tool.

By joining the CPALead advertising network website owners receive free access to the automation tools and high-converting offers.

About CPALead, LLC

CPALead, LLC is an incentive-based CPA advertising network catering to online ventures including niche publishers, virtual worlds, massively multiplayer online role-playing games (MMORPG), online poker tournament websites, premium content publishers, and more. The network offers industry-leading free administrative tools to automate the publisher process of updating available advertisements and handling user payouts. The company also works directly to build relationships with advertisers to maintain a vast inventory of high-paying advertising offers. CPALead enables publishers to use incentive-based advertising tactics to earn revenue from websites, content, or communities without the previously-required manual labor of maintaining CPA advertising programs.

For more information about CPALead's efforts to automate incentive-based CPA advertising, please visit CPALead or contact Kevin Golob at 866-996-4666, ext. 101.

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