Casino News

Marketing is a critical element of any casino's long-term success and should be reviewed, along with other internal operations, to see how it could be improved.

Boise, ID (PRWEB) June 25, 2008 -- Marketing is a critical element of any casino's long-term success and should be reviewed, along with other internal operations, to see how it could be improved, says Robinson & Associates, Inc., (http://www.casinocustomerservice.com) a customer service consulting firm to the gaming industry.

Martin R. Baird, chief executive officer of Robinson & Associates, offers the following operational-review tip.   

Tip:

"Marketing is highly important to the success of a casino," Baird says. "If the marketing is off target or off message, it's a huge waste of money, much as a poorly running car gobbles gas at an alarming rate. Investing in a 360-degree evaluation of a casino's marketing is money well spent. It helps casino management see what it may be missing and provides recommendations on how to make marketing better."

Robinson & Associates is a Boise, Idaho-based guest service consulting firm that provides specialty guest service training, management skills training, presentation skills training, team building programs and employee incentive and recognition programs for the gaming industry. The company may be reached by phone at 480-991-6420, by e-mail at mbaird(at)casinocustomerservice.com or via its Web site at www.casinocustomerservice.com. Robinson & Associates is a member of the Casino Management Association and an associate member of the National Indian Gaming Association.

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