Casino News

The Meadows Racetrack & Casino, which set revenue records in its temporary facility, has retained Masterminds to plan and execute the launch of its brand new and expanded facilities in Washington, PA.

Egg Harbor Township, NJ (PRWEB) March 26, 2009 -- The Meadows Racetrack & Casino, which set revenue records in its temporary facility, has retained Masterminds to plan and execute the launch of its brand new and expanded facilities in Washington, PA.

A specialist in casino marketing, Masterminds executed the original Meadows launch in 2007 for their temporary casino, which produced the highest revenue-per-slot in the Pennsylvania region.

The new campaign is set to launch this spring and will include a mix of out-of-home, broadcast, interactive, ambient and print media. Masterminds will handle all creative, strategic and media planning duties. The new 350,000 square-foot facility includes a state-of-the-art gaming floor with over 3,700 slot machines, eight dining venues, harness racetrack with VIP suites and a 24-lane bowling center.

"For more than a year, Masterminds has been a valued strategic partner to The Meadows," said Tom Willer, VP of Marketing for Cannery Casino Resorts, LLC, which owns The Meadows and several other casino properties. "When it came time to launch our brand new property, we knew exactly who to turn to."

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