Casino News

Casino chief executive officers and general managers are under increasing pressure to anticipate future growth of their property and they can do that with an index that measures how many guest advocates a casino has.

Annapolis, MD (PRWEB) November 21, 2007 -- Casino chief executive officers and general managers are under increasing pressure to anticipate future growth of their property and they can do that with an index that measures how many guest advocates a casino has, says Robinson & Associates, Inc., (http://www.advocatedevelopmentsystem.com) a customer service consulting firm to the gaming industry.

Martin R. Baird, chief executive officer of Robinson & Associates, offers the following tip.   

Tip:

"Most casino CEOs and GMs are forced to make forward-looking statements for their bosses but they use backward-looking data," Baird says. "That's like driving a car forward while looking in the rear-view mirror. An index that measures the degree to which a casino has guest advocates is a tool that can be used to predict future results with a very high level of confidence.

"Guest advocates return to their favorite casino again and again and recommend that casino to others who may decide to play there, thus creating both repeat and new business. The more guest advocates a casino has, the more successful it will be down the road. Thus, the higher the guest advocate index, the more profitable the casino will be."

Robinson & Associates, Inc., is a global customer service consulting firm for the gaming industry. It helps casinos determine their Advocate Index, a number that indicates the extent to which properties have guests who are willing to be advocates. The company then implements its Advocate Development System in combination with the proven methodology of Advocate Index and best business practices to help casinos create more guest advocates and chart a course for growth and profitability.

Robinson & Associates may be reached by phone at 480-991-6420, by e-mail at mbaird @ casinocustomerservice.com or via its Web sites at www.advocatedevelopmentsystem.com and www.casinocustomerservice.com. Robinson & Associates is a member of the Casino Management Association and an associate member of the National Indian Gaming Association.

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