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This is what blimp technology finally has become: after many successful indoor events, Gear Factor just broke through the barrier and completed the company's first outdoor media action. They certainly have proven, that radio-controlled Flying Objects are one of the hottest media concepts around.

(PRWEB) November 21, 2007 -- Gear Factor has recently brought its first OOH project to a successful conclusion. Cooperating with TBWA Buenos Aires the company realized this spectacular event for Adidas Latin America. It was staged to coincide with the final of the 2007 Copa America in Venezuela. Giant soccer balls flew with perfection between the span separating four huge billboards. This break-through technology was designed to work with wind speeds of up to Beaufort 4 in urban environments. The concept targets media actions in city centers, sport arenas and other populated venues, where unconventional features are required to cut with impact through the clutter of traditional outdoor advertising. This is the world's first flying solution of its kind for OOH media.

Flying Objects for OOH

Gear Factor's board strongly believes, that the Flying Object's unmatched level of detail along with innovative outdoor capacities is a powerful combination, fit to elevate many OOH advertisements to new heights. Introducing this concept to media players in many countries resulted in a massive wave of interest in this new technology.

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