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Norsk Rikstoto has implemented an ambitious and innovative Digital Marketplace Channel for Rikstoto's 1300 commission agents located throughout Norway.

Exton, PA (PRWEB) November 29, 2007 -- Scala, Inc., the leading provider of end-to-end solutions for the digital signage market announced Norsk Rikstoto has implemented an ambitious and innovative Digital Marketplace Channel for Rikstoto's 1300 commission agents located throughout Norway.

Norsk Rikstoto, the foundation that administers racetrack betting in Norway, was searching for a more efficient and cost effective solution for delivering betting solutions to its customers.

Rikstoto, in conjunction with Scala Nordic, Sony PSE, ELO, LG and HP is implementing a Digital Marketplace Channel of 1300 kiosks for its commission agents located in 90 gas stations and more than 1000 small local stores throughout Norway. The ad-based channel was launched to market Rikstoto's betting solutions. The channel airs betting information and promotions for 25 races per day, brand advertisements and news with 80 betting pools, each having its unique betting information.

Each kiosk is composed of 4 screens; 1-32" screen, 1-19" screen display branded ads, promotions, and racetrack information; 2-19" touch screens provide an interactive betting solution for the betting public. The network is an IP infrastructure with content hosted by Rikstoto.

Rikstoto's decision to go ahead with the Digital Marketplace Channel in all of its 1300 commission agents was based on a successful pilot involving 13 agents. The implementation of all 1300 kiosks is scheduled for completion by March 2008.

Rikstoto benefits from the Digital Marketplace Channel in many ways: reduction in expenses associated with printing and distribution of their racing form; delivery of centrally-managed, real-time betting information for racing venues throughout Norway; use of technology to present a modern appearance to attract additional customers; and creation of a revenue stream from ad sales from brands willing to advertise on the Digital Marketplace Channel.

"It is important that the qualities of Scala's products are valued by our customers and we are happy that Norsk Rikstoto chose to link its betting systems with Scala's software solutions," says Truls Baklid, Vice President Scala Nordic.

"The move from a printed solution to a digital solution ensures our customers will have rich, correct and timely information wherever they are around the country," says Arnfinn Lindstad, Project Manager. "As a bonus our Digital Marketplace Channel provides a modern and very positive environmental benefit."

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