Casino News

The use of VisuaLimits Table Signs technology ultimately results in providing casino management with viable statistics that may be used to improve efficiency, create additional revenue streams, increase profits and make pit operations easier.

Henderson, NV (PRWEB) November 5, 2009 -- VisuaLimits Table Signs takes its Table Game Signs technology to the next level with the introduction of its Table Monitoring System Automated Dealer-Pace Audits enabling casino management to enhance pit operations, reduce labor costs and improve employee performance.

“Audits have traditionally been performed manually and sporadically by surveillance personnel, utilizing manpower, while producing subjective performance results," said Perry Stasi, gaming industry veteran and president/CEO of VisuaLimits. “The automated VisuaLimits audits are performed more frequently and accurately resulting in real-time, as well as, historical information that can be used for evaluating dealer performance, including documented statistics for employee reviews. VisuaLimits also collects information from the tables in real time that can be used for analyzing and improving game spreads and long-term scheduling efficiency.”

VisuaLimits will showcase its table sign monitoring system technology at the 2009 Global Gaming Conference (G2E), Booth # 2335 and demonstrate the system’s dealer statistics capabilities including:

“The hallmark of VisuaLimits table signs is technology that puts casino management in the driver’s seat and ultimately results in viable statistics that may be used to improve efficiency, create additional revenue streams and increase profits,” said Stasi. “From our system’s game status reporting capabilities, dealer-pace audits and media manager to its color coordinating rear display, easy installation, sports ticker, user-friendly back-end system and unobtrusive design - which won’t hinder game protection - VisuaLimits table signs are designed to make the management of pit operations and casino marketing easier and more cost-effective.”

A relative newcomer to this casino technology arena, VisuaLimits has already made impressive inroads with major Las Vegas casino properties. MGM Grand, Mandalay Bay, Mirage, Luxor and Green Valley Ranch currently utilize the VisuaLimits table signs. Smaller casino properties also have discovered the value in adding VisuaLimits to their operations including Colorado casinos The Lodge and Gilpin as well as the OLG Casinos in Ontario, Canada.

Game Status Capabilities Improves Operational Efficiency

Giving casino management the tools to improve operations, VisuaLimits table signs also have the following game status and limit features:

Adding to its ease of use and ability to quickly adjust to a changing player environment, VisuaLimits’ software is web based and capable of being accessed through any internal pc on the network. Casino operations staff has the ability to choose what limits are needed for a particular game or pit and to manage sign verbiage. In addition, there is the VisuaLimits "Automatic Dropping" feature which allows management to determine how long a game will remain dead before the limit on that game will “automatically” drop, as well as technology that offers the convenience of table limits being changed at the table as opposed to a terminal away from the game; i.e. pit podium.

Casinos and Advertisers Use VisuaLimits Media Manager to Capture Consumers

Digital signage has long been a major marketing tool inside casinos, but the emergence of table signs have taken that message delivery system to a captive audience. VisuaLimits table signs, which are sleek and unobtrusive to table play, are designed to enhance a casino’s brand by incorporating dynamic data within its messaging system. Casinos can use nearly all static imaging or video formats to promote on-premises events, entertainment, restaurants and amenities. Content can be input from remote locations, but it is controlled from a central location on the property.

The same graphic and delivery technology also is being used by outside advertisers to capture consumer awareness, driving them to make point-of-purchase decisions on such products as hard and soft beverages.

VisuaLimits offers companies an effective and cost-efficient method for increasing consumer depth and reach through a medium not previously available on the casino floor. Built into the design is technology that enables advertisers to control consumer messaging practically in real time; conduct multi-brand programming; proof of playback; target customers by income-level and avoid the expense of new production costs by leveraging existing materials.

“It’s a ‘win-win’ for both the casino property and advertisers,” said Stasi.

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