Casino News

LRO pilot test in eight communities delivers a 3.55% lift in revenue billed per unit.

Atlanta, GA (PRWEB) September 29, 2008 -- The Rainmaker Group, the world leader in automated revenue management software and services to the multifamily housing and gaming hospitality industries for total property profitability, announced that Carmel Partners with over 19,000 units will implement the revolution LRO multifamily housing revenue optimization solution after a successful 12-month pilot test in eight communities.

The communities that used LRO in the pilot realized a 3.55% increase in revenue billed per unit (RBPU) over non-LRO Carmel Partners communities in the same markets with similar occupancy and exposure.

"LRO creates a centralized pricing discipline that improves revenue," said Don Campbell, Carmel's Managing Partner and Chief Operating Officer. "It is consistent with our philosophy to standardize and centralize as many processes as possible. This allows our community teams to focus on what they do best which means providing top customer service and maximizing the operating potential of our apartment communities."

According to Campbell, Carmel Partners selected LRO because it was a more fully evolved product used by many respected multifamily operators, and also because it provided a two-way interface with Carmel Partners' MRI property management and accounting systems.

The Rainmaker Group also provides revenue management for more than half a million units in the gaming hospitality industry. Rainmaker implements and supports the revolution product suite, which maximizes total property profitability for operators of casino hotels and other hospitality enterprises. The company enables clients to identify and maintain availability for their most profitable revenue sources through revenue management implementations. The Rainmaker Group helps casino hotels increase profitability through the accurate, instantaneous ability to determine the minimum acceptable value of each guest. This increases client profitability by securing the most profitable customers and developing more effective business processes. Hospitality clients include Boyd Gaming, Harrah's Entertainment, Omni Hotels, MGM MIRAGE, Trump Entertainment Resorts and other leading hotel companies.

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